Category: Marketing & Sales

Exploring Marketing Trends in the Building Products Industry


Competition is fierce in building products, with many manufacturers vying for the attention of customers. In order to increase sales, it’s not enough to have an innovative product or an attractive price point. The most successful building products manufacturers are capitalizing on specific marketing trends to best support their sales. These companies are setting an […]


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What Sales Professionals Need to Know About Trends in Building Products


With the global building products market on pace to reach $49 billion by 2025, there’s no doubt that the sector is shifting quickly. Specifically, there are a number of construction trends that are changing what contractors and architects are looking for when purchasing building products. To get to the bottom of these trends and pinpoint […]


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