Vice President of Marketing focused on the areas below.
Position Summary:
- Plan, direct, and lead overarching marketing and sales strategy for 6 lines of programming.
- Enhance fundraising efforts using a variety of traditional and digital tools.
- Lead other departments across the organization including 9 direct reports.
Responsibilities:
- Serve on Executive Leadership Team, helping to define overall vision and direction of the organization.
- Identify and deploy marketing and sales strategies to move the needle forward. Measure performance and execute data analytics strategies to maximize sales.
- Own pricing strategy and sales initiatives.
- Increase engagement by communicating with in-house, cross-functional teams, and third-party vendors. Lead and empower internal team members.
Requirements:
- 15+ years of marketing and sales experience.
- 5 years executive leadership experience.
- Demonstrated strength in team building and collaboration.
- Strong business acumen including experience in pricing, segmentation, omni-channel tactics, buying, technology, and innovation.
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