Product Marketing Manager, Below-Grade Waterproofing

Product Marketing Manager focused on the areas below.


Position Summary:

  • Responsible for establishing the promotional strategy, portfolio requirements, and channel programs required to drive profitable growth of below-grade waterproofing portfolio.
  • Work closely with the established marketing, communications, operations and commercial organizations on long-term strategic programs to broaden the company’s portfolio and channel presence.
  • Lead promotional strategy and commercial initiatives across a range of end use segments/applications. Drive marketing strategy including brand alignment/management, category management, digital programs and online website presence.



  • Maintain a close connection with R&D, Global Marketing and Technical Service to successfully manage the development of a robust and complete suite of below-grade waterproofing solutions. In addition to product launch and market activation planning/execution, this includes portfolio lifecycle management.
  • Identify portfolio enhancement opportunities, both organic and inorganic. Contribute to product development programs from ideation through commercialization including go-to-market channel strategy and execution.  Conduct market needs and technology road mapping to clearly articulate future growth options, through portfolio development, partnership and acquisition.
  • Assess the business objectives and expectations of various channel partners, identify both gaps and opportunities and working with sales to develop and implement actionable plans to expand presence.
  • Collaborate with the Customer Experience and Communications team to develop campaigns and promotions to enhance channel partnerships and increase brand equity and awareness across the entire value chain.
  • Work with sales leadership to develop and nurture key accounts and relationships.
  • Support productivity and business optimization projects for the betterment of the business P&L. Serve as key contributor for internal business reviews and management presentations to senior leadership.



  • Bachelor’s degree in Marketing, Business or relevant field. MBA preferred.
  • 5 years relevant experience, preferably in product management or marketing. Experience within the roof coatings, deck waterproofing or bridge deck waterproofing industry, channel marketing and/or distribution experience a plus.
  • Up to 30% travel expected.
  • Strong financial acumen.
  • Proven track record of cross-functional team leadership.


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