Author: Kelsey McGoldrick

Exploring Marketing Trends in the Building Products Industry

 

Competition is fierce in building products, with many manufacturers vying for the attention of customers. In order to increase sales, it’s not enough to have an innovative product or an attractive price point. The most successful building products manufacturers are capitalizing on specific marketing trends to best support their sales. These companies are setting an […]

 

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A Look at Exciting Emerging Technology Trends in Building Products

 

Every industry evolves. Even in some of the world’s oldest sectors like construction and building products, change still happens. Today, the drive for continuous improvement means capitalizing on emerging technology trends. The growth here is staggering. In 2016 there was $352 million of venture capital investment in private construction technology companies. Within two years, that […]

 

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Recruiting with Succession Planning in Mind

 

What makes your company successful? While there are many factors at play, the element that most determines whether or not you reach your business goals is the quality of your leadership. The efficient hiring of executives, managers, and directors who can fulfill leadership positions requires a pipeline of candidates obtained through proactive recruiting. This requires […]

 

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What Movie Trailers Can Teach You About Improving Your Recruiting Process

 

Lights. Camera. Action. Movie trailers consistently captivate and engage their target audiences, and the way they do it provides valuable insight for improving your recruiting process and candidate experience. Today’s tight labor market means multiple industries are competing for every level of talent, from early career professionals to managers and CEOs. To stand out, it’s […]

 

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